In
 advance of Mickey’s birthday, Disney has launched the Mickey Mouse 
Instagram account (@MickeyMouse). Following on the popularity of the 
Mickey Mouse Facebook page, which has more than 13
 million followers, Mickey’s Instagram page will showcase videos and 
images including Mickey’s global travels, as well as his appearances in 
Disney films, television shows, and theme parks.
On
 Mickey’s birthday, select locations at Disneyland and Walt Disney World
 Resorts, as well as Disney Stores in the United States, will be 
distributing commemorative “Happy Birthday, Mickey!”
 buttons. Disneyland Park in Anaheim will host a special pre-parade 
birthday celebration for Mickey, and at Magic Kingdom Park in Orlando, 
characters and performers will dance in a special birthday-themed 
edition of the
Move It! Shake It! Dance & Play It! Street Party.
Also on November 18, Disney Channel will air the Emmy®-winning
 new Mickey Mouse shorts throughout the day and premiere two new cartoon series featuring Mickey Mouse. On
Mickey Meows Club, the feline hosts of a web-based talk show 
provide their own “cat”-mentary on Mickey’s incredible performances in 
their favorite shorts.
Mickey’s How Not To will provide viewers with a humorous series 
of informative tips on how not to do things, using Mickey’s funniest 
fails and moments from the latest cartoons. Plus, that day Disney Junior
 will debut the teaser for the upcoming series
Mickey and the Roadster Racers. 
In
 addition, D23: The Official Disney Fan Club, Oh My Disney, Babble, and 
other Disney sites will be posting Mickey-related videos, galleries, 
stories, crafts, recipes, and shareables
 leading up to and on his birthday. 
Mickey’s birthday is celebrated in honor of the release
of his first theatrical film,
Steamboat Willie, on November 18, 1928 at the Colony Theatre in 
New York City. Since then, he has starred in more than 100 cartoons and 
can currently be seen on Disney Channel in the
Mickey Mouse cartoon series. 
*Source D23 Press Release 
 
 
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